... of communicating messages to consumers, selling and promoting in order to sway customer choice, providing information and instructions and filling a need for convenience (Rundh, 2005). Packaging Consumer choice Food Potato Fruit and vegetables Three focus groups, consisting of six respondents each...

...Fredrik Fernqvist; Sara Spendrup; Lena Ekelund Purpose – While potato consumption in Europe and North America declines, other carbohydrate sources increase. The purpose of this paper is to explore factors affecting consumers’ changing consumption behaviour as regards fresh potato. Design...