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Keywords: Potential gain
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (5): 1981–2003.
Published: 28 July 2023
... potential gains from a business partner's perspective. Design/methodology/approach Data are collected from 208 FDA partners in Indonesia. Importance–performance analysis (IPA) is applied to evaluate the FDA feature and extended the theory of potential gain in customer value (PGCV) to achieve potential...
