...Samantha L. Moore-Berg; Jessie C. Briggs; Andrew Karpinski Purpose There has been contradictory evidence as to whether implicit attitudes are more indicative of food consumption behavior than explicit attitudes. The purpose of this paper is to clarify the predictive validity of implicit attitudes...

... to the laboratory. The behavioral measure of interest was the amount of chocolate candies they consumed. This procedure was already validated in studies of implicit measures’ predictive validity in food and beverage consumption (e.g. Friese and Hofmann, 2009 ; Hofmann et al., 2007...