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Keywords: Premium private label
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Journal Articles
The moderating impact of social risk, shame, and guilt on purchase intentions of premium private labels at food discounters
Available to Purchase
Journal:
British Food Journal
British Food Journal (2019) 121 (11): 2651–2665.
Published: 15 August 2019
...Natascha Loebnitz; Stephan Zielke; Klaus G. Grunert Purpose The purpose of this paper is to investigate situational factors (i.e. social risk) and negative emotions (e.g. shame and guilt) on consumers’ purchase intentions for premium private labels (PPLs) vs national brands (NBs) at discounter...
