... the product attributes of natural content, sensory appeal, and price in determining consumer purchase intention. Design/methodology/approach Three hundred responses were collected by using purposive sampling. A self-administered online survey was distributed among the different regions of Malaysia...

...Masagus M. Ridhwan; Dinda Thalia Andariesta; Amelia Azjahra Hidayat; Darius Tirtosuharto; Irwan Trinugroho; Bruno Sergio Sergi Purpose This study assesses firm behavior in the food industry by analyzing the extent and dynamics of industrial concentration, markups and prices. While these issues...

...Vikas Kumar; Rahul Sindhwani; Justin Zuopeng Zhang; Jighyasu Gaur Purpose This paper investigates the impact of last-mile logistics on consumers’ intentions when purchasing organic foods through e-commerce. By addressing challenges such as trust, pricing and supply chain issues, the study aims...

...Abdallah Bouasla; Sonia Saouchi; Khaoula Benramoul; Frank Vriesekoop Purpose A strict gluten-free diet (GFD) is the only effective treatment for coeliac disease (CD), which has an increasing prevalence. However, the limited availability and high price of gluten-free products (GFPs) compared...

...Liming Zhao; Yingqiao Wang; Xu Cheng Purpose To examine the impact of manufacturer reputation, retailer reputation, and product price on consumers’ perceived quality and purchasing behavior regarding organic milk. Design/methodology/approach Employing a 2 × 2 experiment, data were collected...

...) and the structural equation modelling (SEM). Findings The subjective attitudes and norms influence intentions to buy organic products. However, price mediated by perceived behavioural control reduces purchase intentions, while product availability does not. Originality/value This study is one of the first...

...Claudio Aqueveque; Pablo Rodrigo Purpose The purpose is to evaluate the effect of positive and negative traditional word-of-mouth (PWOM and NWOM) on price-based quality perceptions of middle-range wine (price comprised between US$4 and US$12), considering the moderator role of type of relationship...

... by quality and price. This paper presents a case study of the company “QuieroVinos, S.L.”, an online wine shop founded in 2015 that sells Spanish wines in two main marketplaces. Design/methodology/approach With the final target of increasing the company profits it has been designed and developed...

...Idiano D’Adamo; Pasquale Marcello Falcone; Massimo Gastaldi Purpose The price of extra virgin olive oil (EVOO) is highly subjected to variability. In this way, the consumer is not able to perceive a price of reference. The purpose of this paper is to investigate this topic, trying to define...

... processing in relation to product category, nutrition information and price. Design/methodology/approach A survey was conducted on the labels of pre-packed foods and non-alcoholic beverages marketed in a home-shopping website in Brazil. Findings The authors showed that the use of nutrition and health...

... and have altered organoleptic characteristics, with other cherry tomatoes that are available on the Slovenian market and are of different geographical origin (Dutch and Spanish tomatoes). In an experimental study the authors determined the impact of price and organoleptic characteristics as a whole...

... are profit driven and price is the predominant factor that influences consumer purchasing behaviour leading to a constantly negotiated interface between price and other reward factors. Reward factors such as financial, degree of utility, affordability, hedonistic factors defining the emotional worth of food...

... the first study show that quality of food and price are the two most significant factors that determine which restaurant will be visited. On the other hand, the interior and exterior ranked as the two least important factors. In addition, the second study revealed that following the visit, the strongest...

... are scarce. The purpose of this paper is to evaluate the availability, price, and nutritional composition of gluten-free products in retail stores of a Brazilian capital city. Design/methodology/approach – All retail stores listed by the Brazilian Coeliac Association as gluten-free product selling...

...) , price reflected more the intrinsic characteristics of product, its use value. However, other authors (e.g. Akerlof, 1970 ; Grossman and Stiglitz, 1980) challenged this position and gave more importance to the exchange value in determining price. Ultimately, whatever the approach, economic value...

... brand strategy. Design/methodology/approach – The author studied an aggregate dataset for 739 food brands. Six predictors were controlled for (i.e. marketing investments, price, revenue, perceived quality [organic and functional] and brand ownership), while the impact of the brand equity drivers...

...Torben Hansen Purpose The paper proposes to investigate empirically consumers' quality perception of shrimps and cheese. Design/methodology/approach A sample of 320 respondents was included in an experimental design in which two food products, shrimps and cheese, two price‐levels, two levels...