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Keywords: Price positioning
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Journal Articles
Journal:
British Food Journal
British Food Journal (2009) 111 (7): 717–734.
Published: 04 July 2009
... simultaneously. © Emerald Group Publishing Limited 2009 Retailers Consumer goods Price positioning Brand loyalty Shops Sweden In recent years, the increasing competition between grocery retailers' private labels and the manufacturers' or suppliers' labels has been an important issue...
Journal Articles
Journal:
British Food Journal
British Food Journal (2001) 103 (1): 7–22.
Published: 01 February 2001
... with the traditional characteristics of farmhouse Cheddar have the highest utilities and that any characteristics similar to industrial Cheddar were largely unattractive to the consumers of farmhouse cheese. © MCB UP Limited 2001 Dairy industry Food Price positioning Premium pricing The role...
