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Keywords: Price premium
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Journal Articles
Farmers' choice between endogenous vs. exogenous e-commerce: alignment with resources and performance goals
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (1): 61–77.
Published: 18 June 2021
... expansion vs. price premium). Design/methodology/approach Our study draws on transaction cost economics (TCE) and resource-based theory (RBT) to test the conceptual model with data from a cross-sectional survey of 324 farmers from two provinces in PR China. Findings Our findings show that external...
