...Chenxi Wang; Zhenzhen Guo Purpose The purpose of this study is to investigate the effectiveness of price promotions in encouraging organic food consumption, focusing on the moderating role of cultural factors, consumer motives and eco-labels. Specifically, it aims to explore how long-term...

... intentions. Thus, this study aims to investigate the impact of price promotion and service remedy on purchase intention while also exploring the potential mediating role of corporate image. Design/methodology/approach Data were collected through a questionnaire survey, with a total of 428 participants...