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Keywords: Price-quality heuristic
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Journal Articles
Journal:
British Food Journal
British Food Journal (2016) 118 (3): 541–559.
Published: 07 March 2016
...Fabio Verneau and Professor Christopher J. Griffith; David Priilaid; Daniel Hall Purpose – The purpose of this paper is to explore the manner in which the rate of product consumption contributes to the formation and strengthening of the price-quality heuristic. Design/methodology/approach...
