... meat production (e.g. beef, pork, poultry). In this light, the purpose of this paper is to address how prices may affect preferences for insects as food. Design/methodology/approach Drawing on consumer research on “positive” functions of prices (e.g. the widely held belief that price and quality...

...Julie Kellershohn; Keith Walley; Frank Vriesekoop Purpose The purpose of this paper is to investigate the use of pricing (incentive and deterrent) to shift the purchase decision intent of parents when they order food for their child in a fast food restaurant. Design/methodology/approach...

...Andreas Lemmerer; Klaus Menrad Purpose – The purpose of this paper is to demonstrate the heterogeneous effects of gains and losses on the perception of new products. It seeks to argue that the heterogeneity in these effects (partly) stems from the price-perceived quality relationship which...

...Faruk Anıl Konuk Purpose – The purpose of this paper is to examine the effects of price consciousness and sale proneness on purchase intentions regarding with expiration date-based priced perishable foods. Design/methodology/approach – Data were collected from a convenience sample...

... of prices with their attributes through literature review and the correlation of the relevant data published by FAOSTAT and OECD was undertaken to create a mathematical model for pricing FRs. Findings – The real value of FRs is unaccountable, which makes their economic value (price) be not always...

...Jaekwon Chung; Dong Li Purpose The purpose of this study is to compare the impact of multi‐period pricing, as an example of more dynamic pricing and discounting strategy with that of a present less dynamic alternative on customer satisfaction and consumers' willingness to make trade‐offs between...

... European markets shrunk. This paper aims to argue that an important cause of the decline is the inability of price to convey information about the quality level of the wine, as from the theory of asymmetric information. Design/methodology/approach This paper uses the econometric theory of hedonic...

... and Regret linear programming models were solved to find the optimal solution. The data consisted of monthly chicken meat prices received by producers between 2000‐2007, which were obtained from the Poultry Meat Producers and Breeders Association. Findings The optimal solutions of Wald and Benefit...

...' performance, and finally, the factors that determine consumers' willingness to pay a price premium for organic products. Findings The findings showed that, better quality conformance is associated with sales growth and better sales margins. Moreover, the most important benefit of a quality certification...

... is offered that can potentially be applied by practitioners in other industries to diagnose the possible outcomes of prior events and actions by supply chain members. Poultry Agriculture and food technology Supply chain management Retailing Pricing Australia Changes in food retailing over...

...John Rolfe; Phil Bretherton; Paul Hyland; Claudine Soosay Purpose The launch of a new product into the marketplace involves substantial risk and management planning. Information and tools are required to efficiently test‐market the product price, segment‐based price, and competitive price...

... not be closely connected with the history and/or culture of the territory. In order, therefore, to understand the mechanisms that regulate the consumer market of organic produce better, a survey was carried out to define the use, purchase and sensitivity to the price of these products in relation...

...Ana María Angulo; José María Gil; Azucena Gracia; Mercedes Sánchez In this paper, market values for most of wine attributes are measured through the estimation of a hedonic price function, which relates the price of a wine to its various attributes. As more expensive wines are also associated...

...Mitchell R. Ness; Stephen Walker Considers the incidence of average cost pricing in the compound feed industry in the context of strategic and marketing aspects of firms′ behaviour. The empirical analysis uses a cross‐section econometric model derived from the Koutsoyiannis model of average cost...

... is offered, followed by advice about the decision to value brands. © MCB UP Limited 1989 Accounting Brands Fixed assets Pricing Valuation THE VALUATION OF BRANDS by J. Murphy et al. Interbrand Ltd., Windsor Rank Hovis McDougall's decision to capitalise its brands, including brands developed...