...Linda Bitsch; Jon Henrich Hanf; Jens Rüdiger Purpose Due to high competition in the agricultural industries and heterogeneous products, the setting of prices for direct sales to consumers is difficult. In recent years, pay-what-you-want (PWYW) is discussed as an innovative pricing strategy...

...Xiaohuan Wang; Zhi-Ping Fan; Yiming Wang; Manning Li Purpose – The purpose of this paper is to put forward a multi-period dynamic pricing strategy for perishable food considering consumers’ price fairness perception. The impacts of the multi-period retail price, food freshness and inventory...

... pricing strategy on consumer satisfaction and customer behaviour for perishable foods. The conclusions have the potential to significantly assist food retailers to understand the consumers' perspective on the benefits of a more dynamic pricing strategy. Practical implications The findings suggest...

... Drinks industry Country of origin Labelling Consumer behaviour Pricing strategy Greece The questionnaire used was divided into several parts. One part included questions related to the consumer’s perceptions of quality and attempted to identify their attitudes towards the meaning of quality...

... food Pricing strategy European Union Recent developments in consumers’ food preferences have seen a marked increase in the consumption of fresh fruit and vegetables and, more recently, a trend towards organically grown fruit and vegetable products. This paper investigates the behaviour...

... market price determinants while grape variety and the alcoholic contents are not significantly correlated with red wine prices. Wines and spirits Taste Pricing Pricing strategy The Spanish wine market is becoming more and more saturated. Total wine consumption has decreased while beer...