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Keywords: Priorat
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (1): 92–110.
Published: 05 November 2024
...Jordi Mundet Pons; Javier Bustos Díaz; Gemma Molleví Bortoló Purpose This paper aims to analyze the social media strategies of wineries from three quality Denominations of Origin (DOs): Alella, Empordà and Priorat (Spain). It explores how digitalization has become a crucial element in contemporary...
