... only Market brand Own brand Private label Healthiness Promotions FOP labelling This study examines how retailers use sales promotions to increase awareness of MBs and OBs, and is underpinned by the theory of brand equity (Aaker, 1991), which premises that various assets linked...

...Marcello Sansone; Fabio Musso; Annarita Colamatteo; Maria Anna Pagnanelli Purpose This research paper aims to understand which factors influence the purchase of private label food products, by measuring the importance of 14 variables for purchasing frequency. Design/methodology/approach Data...

...Cristina Calvo Porral; Mark F Lang Purpose – In today’s highly competitive consumer marketplace, developing and managing successful private label offerings has become a priority for many retailing companies. The purpose of this paper is to analyze product, retailer, and individual factors from...

...Justin Beneke; Emma Trappler Purpose – This study examined the influence of supermarket brand name on the perceived quality of its private label merchandise. The purpose of this paper is to determine whether the fascia brand of a retail chain has the power to positively or negatively skew...

...Ilias P. Vlachos Purpose – The purpose of this paper is to investigate the impact of the introduction of private label (PL) foods upon the governance of the food supply chains. Design/methodology/approach – The authors conducted a multi-case study research examining the launch...