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Keywords: Pro-active emotions
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Journal Articles
Differentiating emotions in the theory of planned behaviour: evidence of improved prediction in relation to sustainable food consumerism
Available to Purchase
Journal:
British Food Journal
British Food Journal (2024) 126 (2): 698–714.
Published: 31 October 2023
... that emotions increase the predictive validity of the TPB model. The study also highlights the importance to distinguish between different types of emotions. Amongst those considered in both studies, only pro-active emotions play a significant role in predicting food purchasing intention. Results encourage...
