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Keywords: Producer owned ventures
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Journal Articles
Cross‐case analysis of producer‐driven marketing channels in Australia
Available to Purchase
Journal:
British Food Journal
British Food Journal (2011) 113 (10): 1217–1228.
Published: 27 September 2011
... of assurance and investment in accreditation. Producers selling direct to consumers did not think it was necessary to formalise the verification of product claims, because: © Emerald Group Publishing Limited 2011 Direct marketing Producer owned ventures Alternative distribution channels Case...
