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Keywords: Product class involvement factors
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Journal Articles
Nutritional knowledge, nutritional labels, and health claims on food: A study of supermarket shoppers in the South East of England
Available to Purchase
Journal:
British Food Journal
British Food Journal (2012) 114 (6): 768–783.
Published: 08 June 2012
... the results of a survey of over 300 face‐to‐face interviews with shoppers of Asda, Morrisons and Sainsbury – three of the major supermarkets in the UK. Findings Product class involvement factors, individual characteristics, health‐related factors (nutritional knowledge, health locus of control, perceived...
