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Keywords: Product communication
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Journal Articles
Anderson Antonio Neto da Silva, João de Deus Souza Carneiro, Jessica Ferreira Rodrigues, Luciane Vilela Resende
Journal:
British Food Journal
British Food Journal (2026) 128 (6): 2314–2331.
Published: 30 December 2025
... product differentiation, as demonstrated in ice cream formulations that incorporate fruits, fibers and other plant-based materials (Da Silva et al., 2022). From this perspective, product communication and labeling can function as symbolic cues that activate these meanings. Positioning...
Includes: Supplementary data
