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Keywords: Product judgement
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Journal Articles
Effect of source credibility and consumer ethnocentrism on halal purchase intentions in the UK: an elaboration likelihood model approach
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Journal:
British Food Journal
British Food Journal (2024) 126 (7): 2875–2894.
Published: 20 May 2024
...Khaled Ibrahim; Christian Sarfo; Megan Burnett Purpose This study aims to examine the mediating role of product judgement in the relationship between electronic word-of-mouth (eWOM) and purchase intention. Additionally, it explores the moderating effects of source credibility and consumer...
