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Keywords: Product knowledge
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Journal Articles
Journal:
British Food Journal
British Food Journal (2017) 119 (4): 830–844.
Published: 03 April 2017
...Johan Bruwer; Polymeros Chrysochou; Isabelle Lesschaeve Purpose The purpose of this paper is to examine the utilisation of product choice cues in a retail environment and the impact of consumer involvement on this utilisation. It further investigates the impact of product knowledge on product...
Journal Articles
Journal:
British Food Journal
British Food Journal (2012) 114 (1): 54–69.
Published: 20 January 2012
...Pi‐Chuan Sun; Hsu‐Ping Chen; Kuang‐cheng Wang Purpose The purpose of this paper is to explore the impacts of product harm, consumers' product knowledge and firms' negative information disclosure on ethical evaluation of a firm, especially, the moderating effects of product knowledge and negative...
