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Keywords: Product launch
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Journal Articles
Journal:
British Food Journal
British Food Journal (2006) 108 (3): 200–212.
Published: 01 March 2006
... to aggressively pursue, develop, and launch new products in record times. The race to reduce product launch times is apparent in the significantly shortened product development time of innovative organizations such as 3M, Apple, and Microsoft, with product development cycles measured in months rather than...
Journal Articles
Journal:
British Food Journal
British Food Journal (1999) 101 (11): 842–856.
Published: 01 December 1999
...M. McCarthy; C. O’Sullivan; S. O’Reilly Addresses consumer innovativeness in the context of a new food product launch, using the Domain Specific Innovativeness (DSI) inventory. Investigates the effectiveness of the DSI scale in the identification of first buyers of a new food product (DeBrew Ham...
