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Keywords: Product launch strategy
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Journal Articles
The role of credence attribute claims in food product launch – a comparative study of New Zealand and Australia
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (7): 2588–2609.
Published: 21 December 2022
... (NZ). As such, positioning through credence attribute claims can be associated with product launch strategies, including brand-new products, expansion of product ranges, new packaging and relaunch, as a response to market demand. Design/methodology/approach Text analysis was used to investigate...
