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Keywords: Product naturalness
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (11): 3888–3905.
Published: 06 September 2024
... = 220) focusing on food products. Serial–parallel mediations are performed to test the effect of minimalist packaging design on perceived product naturalness. Findings In a food consumption context, we demonstrate and replicate the positive impact of minimalism on perceived product uniqueness, which...
