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Keywords: Product sampling
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Journal Articles
“Don’t judge a book by its cover”: enhancing perceived quality and purchase intention of ugly food via retailers’ strategies
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (10): 3570–3588.
Published: 01 July 2025
... squares structural equation modeling (PLS-SEM). Findings The results show that three marketing tactics – anthropomorphism, traceability information and product sampling – significantly improve various dimensions of perceived quality of ugly food, leading to greater purchase intentions. Furthermore...
