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Keywords: Product-technology alignment
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Journal Articles
Nima Garousi Mokhtarzadeh, Hannan Amoozad Mahdiraji, Vahid Jafari-Sadeghi, Arash Soltani, AliAsghar Abbasi Kamardi
Journal:
British Food Journal
British Food Journal (2020) 122 (12): 3947–3967.
Published: 03 June 2020
... to optimize the final product portfolio and production technologies alignment in the food industry. Design/methodology/approach A list of products and technologies is extracted and evaluated by experts employing Market Attractiveness and Ease of Implementations Matrix (MA-EI) for products...
