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Keywords: Promotions
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Journal Articles
Lynsey Elizabeth Hollywood, Emma Beacom, Christopher McLaughlin, Sinéad Furey, Una McMahon-Beattie, Ruth Price, Alan Collins, Mary Brigid McCarthy, Mimi Tatlow-Golden
Journal:
British Food Journal
British Food Journal (2026) 128 (4): 1425–1441.
Published: 18 December 2025
...' motivations for purchasing grocery items on promotional offer, to inform retailer promotional strategy. Design/methodology/approach The study employed a mixed methods approach using a pre-shop survey; an accompanied shop and a post-shop survey to assess. The study sample comprised 48 participants aged...
Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (13): 237–253.
Published: 12 April 2022
...Emma Beacom; Lynsey Elizabeth Hollywood; Victoria Simms; Alison Wynne Purpose Price promotions are a common tool used by retailers to increase sales. This study aims to investigate the effect of consumer's numerical skills and other demographic characteristics on their ability to determine...
Journal Articles
Emma Beacom, Lynsey Elizabeth Hollywood, Christopher McLaughlin, Sinead Furey, Ruth Price, Una McMahon-Beattie, Amy Burns
Journal:
British Food Journal
British Food Journal (2022) 124 (4): 1221–1237.
Published: 26 August 2021
...Emma Beacom; Lynsey Elizabeth Hollywood; Christopher McLaughlin; Sinead Furey; Ruth Price; Una McMahon-Beattie; Amy Burns Purpose The purpose of this study is to investigate the proportionality of market brand (MB) foods versus supermarket own brand (OB) foods sold on promotion and to compare...
