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Keywords: Prosumption
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Journal Articles
Co-creation of a food marketing offer by final purchasers in the context of their lifestyles
Available to Purchase
Journal:
British Food Journal
British Food Journal (2021) 123 (4): 1494–1512.
Published: 09 December 2020
... Lifestyle Prosumption Food products This article is structured to achieve this purpose. In the second, theoretical, part of the article, results of the analysis of the world literature on the subject are presented, which allow the research question and hypotheses to be formed. The third and fourth...
