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Keywords: Protected designations of origin
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Journal Articles
Journal:
British Food Journal
British Food Journal (2015) 117 (2): 820–839.
Published: 02 February 2015
... or less objectively, that the products produced in that place are better than those produced in another. From a perspective of marketing, this idea is what gives meaning to the concept of appellations, such as Protected Designation of Origin (PDO) in European Countries, American Viticultural Areas (AVAs...
