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Keywords: Psychographic
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Journal Articles
Incidence of psychographic variables on purchasing behavior in an emerging olive oil market
Available to Purchase
Journal:
British Food Journal
British Food Journal (2018) 120 (12): 2924–2936.
Published: 02 October 2018
...Rodrigo Romo-Muñoz; Francisca Romo-Muñoz; Jairo Stefano Dote-Pardo; Ricardo Troncoso-Sepúlveda Purpose The study focused on the Chilean olive oil market. The purpose of this paper is to determine the incidence of psychographic variables in the purchasing frequency of this product in an emerging...
