... new model, their growth potential is substantial. This study examines the factors driving customer purchase decisions, with a focus on the mediating roles of perceived benefits and trust in product assurance. Design/methodology/approach A quantitative, correlational study was conducted, targeting...

... intention, but still there exists a noticeable research gap, when it comes to understanding the coffee purchase behaviour of Indian consumers (Nair and Shaikh, 2023 ; Manojkumar et al., 2021). Precisely, very few studies examined how product and market attributes, as well as purchase decision...

...Vinayak Mishra; Kushagra Kulshreshtha Purpose Many studies conducted on green consumer behaviour are related to environmental concerns, the motives behind green consumer behaviour and the impact of demographic characteristics on purchase decisions are not studied yet in the Indian context. Hence...

... even after the end of the COVID-19 emergency. The study presents a theoretical framework based on a set of descriptive variables of the phenomenon, structured on a preliminary literature review on the intention to use delivery apps aiming at orienting the consumer purchase decision on FDAs...

... © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Czech Republic Purchase decision Food supplements Questionnaire-based survey A number of special food products such as dietary supplements (DSs) and functional foods (FFs...

...Manika Rödiger; Sabine Plaßmann; Ulrich Hamm Purpose The purpose of this paper is to gain insights into organic consumers’ price sensitivity by investigating price knowledge, willingness-to-pay and real purchase decision. Design/methodology/approach Organic food consumers’ price knowledge...