... equation modeling. Findings The results indicate that natural content, environmental concern, and availability are significant in predicting green consumption value. Additionally, green consumption value significantly affects the willingness to pay a price premium and purchase frequency. Furthermore...

...Rongbin Yang; Roshnee Ramsaran; Santoso Wibowo Purpose The purpose of this study is to examine the effects of consumer ethnocentrism and animosity on the importance of country-of-origin in food product evaluation. It also tested the moderating effect of purchase frequency. Design/methodology...

...Marcello Sansone; Fabio Musso; Annarita Colamatteo; Maria Anna Pagnanelli Purpose This research paper aims to understand which factors influence the purchase of private label food products, by measuring the importance of 14 variables for purchasing frequency. Design/methodology/approach Data...

...Cristina Calvo-Porral; Jean-Pierre Levy-Mangin Purpose The purpose of this paper is to address the following question: “Does purchase frequency influence consumer behaviour in the specialty food retailing setting?”, since purchase frequency is a consumer-based undertaken variable. For this purpose...