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Keywords: Purchase incidence
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Journal Articles
An empirical investigation of in‐store sampling promotions
Available to Purchase
Journal:
British Food Journal
British Food Journal (2011) 113 (10): 1252–1266.
Published: 27 September 2011
... types, as well as the impact of sampling on product and category purchase incidence. The results of this study are relevant for retailers and manufacturers who invest in in‐store free sample promotions. Design/methodology/approach The authors use data from a field study, which leveraged an actual...
