.../methodology/approach A structured questionnaire survey was conducted among 30 chefs working in northern Taiwan. Factor analysis and binary logistic regression were used to examine the relationships between chefs’ cognition, access to information, hotel star ratings, and their purchasing behaviour...

... a purchase – as part of food consumer purchasing behaviour to further enrich the debate on the ability of companies to absorb customer knowledge. Design/methodology/approach A real-world experiment was conducted using a sample of 27,230 valid observations of consumer purchasing decision-making processes...