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Keywords: Push and pull factors
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Journal Articles
How do push and pull factors affect non-vegetarians’ intention to buy plant-based meat products?
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Journal:
British Food Journal
British Food Journal (2025) 127 (1): 284–306.
Published: 26 November 2024
...Ying-Kai Liao; Huseyin Fadullah Gungor; V.G. Girish; Jinyoung Lee; Wann-Yih Wu Purpose This study aims to analyze the push and pull factors and its relationship with the theory of planned behavior about non-vegetarians’ intentions to buy plant-based meat products. Previous studies seldom explored...
