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Keywords: Push-pull motivation
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Journal Articles
British Food Journal (2015) 117 (4): 1377–1398.
Published: 02 April 2015
... marketers to more accurately target these diverse consumer segments. Marketing implications for casual dining restaurants are suggested. Originality/value – Using the involvement construct with push/pull motivators, this study groups respondents though factor-cluster analysis. Though used in tourism...

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