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Keywords: Q-methodology
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (8): 3257–3277.
Published: 21 November 2025
.... This study aims to identify distinct managerial preference groups and explore the drivers and barriers of AI adoption. Design/methodology/approach Using Q-methodology, a hybrid qualitative–quantitative technique, the study segments 33 restaurant managers based on their attitudes toward AI. Factor...
Journal Articles
Journal:
British Food Journal
British Food Journal (2018) 120 (10): 2466–2482.
Published: 09 August 2018
...Hajar Mohamad; Miranda Mirosa; Phil Bremer; Indrawati Oey Purpose The purpose of this paper is to gain insight on parental attitudes towards weaning practices and weaning foods for health in Malaysia using Q-methodology. Design/methodology/approach The study population was parents that had...
