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Keywords: Quality labels
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Journal Articles
Farmers' choice between endogenous vs. exogenous e-commerce: alignment with resources and performance goals
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (1): 61–77.
Published: 18 June 2021
... how a farmer's choice between endogenous (their own) vs. exogenous (third-party) e-commerce platforms should be aligned with the external (support from agricultural cooperative) and internal (usage of quality labels) resources they can leverage and the performance goals they want to achieve (market...
