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Keywords: ROO
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Journal Articles
Journal:
British Food Journal
British Food Journal (2015) 117 (2): 820–839.
Published: 02 February 2015
... is of value to academic researchers, wineries managers, and regional governments as it highlights important aspects to design marketing strategies and trade policies. However, other studies in Australia show different results. The relative importance of ROO within the main wine product attributes was found...
