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Keywords: Ratings
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (3): 1050–1064.
Published: 24 November 2023
... member, did not have a statistically significant effect on the likelihood of following the food guide recommendations. The preference for a healthier food option was stronger than following the herd. In contrast, social proof in the form of reviews and ratings influenced participants' choices. The paper...
