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Keywords: Readiness to use
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Journal Articles
Different shades of displeasure: When fear and anger lead to opposite consumer responses to GM foods
Journal:
British Food Journal
British Food Journal (2017) 119 (12): 2740–2752.
Published: 04 December 2017
..., and two types of consumer responses to GM food products. Findings Intentions to make complaints about GM foods are increased by anger, but reduced by fear. Readiness to use GM foods is reduced by fear, but not by anger. Fear is strengthened by health-related concerns, while anger is strengthened...
