Keywords: Red Ocean
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Journal Articles
British Food Journal 1–13.
Published: 21 August 2026
...Giuseppe Festa; Monica Fait; Jens Mueller; Manlio Del Giudice; Amedeo Maizza Purpose This research aims to identify the main international marketing opportunities for rosé wines, in terms of Blue Ocean and Red Ocean Strategies, given the increasing relevance of this segment of the wine market...

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