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Keywords: Regional identity
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Journal Articles
Journal:
British Food Journal
British Food Journal (2018) 120 (1): 33–43.
Published: 02 January 2018
... questionnaire. Besides the wine-related consumer behaviour variables, the questionnaire contained CR, regional identity and consumer perceived value measurements, based on adapted CETSCALE, regional identity and PERVAL scales. The scales were validated, and structural equation modelling was used to evaluate...
