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Keywords: Relationship
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (7): 2663–2682.
Published: 13 May 2025
... company influence the company’s business-to-business (B2B) relationship with its customers. It also examines whether this relationship influences customers’ willingness to pay a premium price for FV products and their perception of the company’s corporate reputation. It also assesses whether the company’s...
