... scholars by bridging the gap between experiential and relationship marketing. Originality/value The current research investigates the dining out experience with a holistic lens. Anil Bilgihan can be contacted at: abilgihan@fau.edu 22 10 2020 21 03 2021 01 04 2021 © Emerald...

...Richard A. Heiens; Larry P. Pleshko; Ahmed A. Ahmed Purpose The purpose of this paper is to investigate the effects of retail chain size on a variety of relationship marketing performance measures in the Kuwait fast food industry. These include customer satisfaction, customer retention...

... elements that affect the adoption of a market orientation and thereby prevent strategic collaboration. This issue is discussed in the next section in the context of the Finnish food industry. © Emerald Group Publishing Limited 2010 Food industry Finland Relationship marketing Management...

... (Hingley, 2005 ; Hingley and Lindgreen, 2002). Food industry Organic foods Relationship marketing Communication Trust In recent decades, the relationships approach has challenged the transactional view of exchange (Dwyer et al., 1987 ; Heide, 1994 ; Morgan and Hunt, 1994...

...Tahir Rashid This paper explains relationship marketing (RM) and discusses the benefits to customers and firms applying RM. Nine dimensions central to making RM successful are assessed. These are: trust, commitment, social bonding, empathy, experiences, fulfilment of promise, customer satisfaction...

...Adam Lindgreen Although it is often suggested that trust is an important construct in relationship marketing, there is only little empirical evidence of how, if at all, trust may be used as a valuable strategic variable. In the 1990s, the international food industry faced a number of serious...

...Martin Hingley; Adam Lindgreen This article focuses on the relationship marketing approach to marketing of agricultural products. The article provides specific insights into, and comparisons between, suppliers of two particular agricultural products sectors: in Britain, the fresh produce (fruits...

... awareness could be increased through a relationship marketing program involving targeted marketing and supply‐chain management. © MCB UP Limited 2001 Fruit Brands New Zealand Relationship marketing Supply‐chain management Marketing for agricultural products has often been left up...

... Relationship marketing Multiple retailers The marketing and distribution system for fruit and vegetables has witnessed a number of important changes in recent years. The most significant of these, which has had the most profound influence on the trade, has been the phenomenal growth in the retail...

..., identifies the following relationship‐forming groups of variables: interpersonal or intanintegrative criteria, relationship monitoring criteria, price criteria and product criteria. Distribution Food Relationship marketing United Kingdom It has frequently been noted that buyer‐seller...