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Keywords: Relationship marketing theory
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Journal Articles
Perspectives of retailers and local food suppliers on the evolution of modern retail in Africa
Available to Purchase
Journal:
British Food Journal
British Food Journal (2018) 120 (2): 340–354.
Published: 05 February 2018
.../value The study has expanded the knowledge of the evolution of modern food retail in developing economies by using the relationship marketing theory. Furthermore, the study employed some major actors in the food value chain to understand determinant factors that accelerated the evolution...
