...Walter Odongo; Manoj Dora; Adrienn Molnár; Duncan Ongeng; Xavier Gellynck Purpose – A good supply chain relationship quality (RQ) is a crucial precursor for any stable exchange relationship which ensures relationship continuity. Although empirical research suggests that strengthening RQ improves...

... price payment alone. Originality/value This study is the first to integrate and compare the actual prices and behavioural variables to determine their relative importance and influence on relationship quality. Amos Gyau can be contacted at: amos.gyau@adelaide.edu.au © Emerald Group Publishing...