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Journal Articles

Aid or alienation? Implicit religious cues as an inclusive communication strategy in pluralistic markets

Available to Purchase
Liaw Shu-Yi, Chandra Shierly, Kai-En Hung, Chien-Po Liao
Journal: British Food Journal
British Food Journal 1–21.
https://doi.org/10.1108/BFJ-10-2025-1337
Published: 02 March 2026
... 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Religious advertising Islamic advertising Dual signalling Inclusive communication design Cultural friction Perceived risk Reluctance to buy Consumer affinity In an increasingly...
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Includes: Supplementary data
Journal Articles

Understanding anti-consumption and consumer reluctance toward foreign agri-food products: country of origin and perceived value in times of image crisis

Open Access
M. Mar Serrano-Arcos, Raquel Sánchez-Fernández, Juan Carlos Pérez-Mesa
Journal: British Food Journal
British Food Journal (2025) 127 (13): 693–718.
https://doi.org/10.1108/BFJ-02-2025-0206
Published: 25 August 2025
.... This study aims to identify the key factors influencing consumer reluctance to buy (RTB) foreign agri-food products – a form of anti-consumption – with a specific focus on the role of country of origin in decision-making. By analyzing these variables, the research seeks to provide insights that can help...
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