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Keywords: Reputational value
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (10): 3793–3812.
Published: 06 August 2025
... the influence of trust on PWOM. Trust plays a pivotal role in shaping consumer–brand interactions (Ozdemir et al., 2020). However, the strength of the relationship between trust and positive WOM can vary depending on moderating factors, such as reputational value (Zhang et al...
