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Keywords: Restaurant industry
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Journal Articles
Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing
Available to Purchase
Journal:
British Food Journal
British Food Journal (2024) 126 (8): 3157–3176.
Published: 28 June 2024
... Restaurant industry The food industry is currently undergoing a rapid transformation driven by dynamic customer interactions, engagement, and the massive potential integration of cutting-edge technology (Chai et al., 2022). In this evolving context, restaurants have encountered the challenge...
Journal Articles
The effects of environmental consciousness and menu information on the perception of restaurant image
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (11): 3563–3581.
Published: 20 December 2021
... that investigated the environmental consciousness construct in a live restaurant context. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Restaurant industry Environmental consciousness Menu Restaurant image Given its popularity amongst consumers...
Journal Articles
The impact of hedonic dining experiences on word of mouth, switching intentions and willingness to pay
Available to Purchase
Journal:
British Food Journal
British Food Journal (2021) 123 (12): 3954–3969.
Published: 10 May 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Experiential marketing Relationship marketing Restaurant industry Switching intention Willingness to pay Word of mouth Marketers have traditionally assumed that marketing is transactional...
