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Keywords: Restaurant livestreaming
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (11): 4161–4186.
Published: 14 August 2025
...Qingchuo Zhang; Rong Huang; Qian Chen; Jinhua Zhang Purpose Restaurant livestreaming, where consumers interact with real-time digital content that promotes physical dining experiences, has emerged as a distinctive form of digital marketing. It integrates online engagement with offline consumption...
