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Keywords: Rhetoric
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Journal Articles
Journal:
British Food Journal
British Food Journal (2007) 109 (8): 594–607.
Published: 14 August 2007
... of the visual and verbal rhetoric contained within them. Design/methodology/approach The article provides three empirical readings of alcohol advertisements. The first reading, presented by the authors, evaluates alcohol advertisements using the taxonomy of rhetoric, introduced by McQuarrie and Mick in 1996...
